As we have seen, it has only been in the past three or four years that corporations have stopped hiding layoffs and restructuring behind the rhetoric
of necessity and begun to speak openly and unapologetically about their
aversion to hiring people and, in extreme cases, their total exodus from the
employment business. Multinationals that once boasted of their role as
"engines of job growth" - and used it as leverage to extract all kinds of
government support - now prefer to identify themselves as engines of "economic growth." It's a subtle difference, but not if you happen to be looking
for work. Corporations are indeed "growing" the economy, but they are
doing it, as we have seen, through layoffs, mergers, consolidation and out
sourcing - in other words, through job debasement and job loss. And as the
economy grows, the percentage of people directly employed by the world's
largest corporations is actually decreasing. Transnational corporations, which
control more than 33 percent of the world's productive assets, account for
only 5 percent of the world's direct employment. And although the total
assets of the world's one hundred largest corporations increased by 288 percent between 1990 and 1997, the number of people those corporations
employed grew by less than 9 percent during that same period of tremendous growth.
The most striking figure is the most recent: in 1998, despite the stellar
performance of the U.S. economy and despite the record low unemployment
rate, U.S. corporations eliminated 677,000 permanent jobs-more job cuts
than in any other year this decade. One in nine of those cuts came in the
aftermath of mergers; many others came from the manufacturing sector. As
the low U.S unemployment rate suggests, two-thirds of the companies that
eliminated jobs created new ones and laid-off workers found alternative employment relatively quickly. But what those dramatic job cuts demonstrate
is that a stable, reliable relationship between workers and their corporate
employers has little or nothing to do with either the unemployment rate or
the relative health of the economy. People are experiencing less stability even
in the very best of economic times - in fact, these good economic times may
be flowing, at least in part, from that loss of stability.
Job creation as part of the corporate mission, particularly the creation of
full-time, decently paid, stable jobs, appears to have taken a back seat in
many major corporations, regardless of company profits. Rather than being one component of a healthy operation,
labor is increasingly treated by the corporate sector as an unavoidable burden, like paying income tax; or an expensive nuisance, like not being allowed
to dump toxic waste into lakes. Politicians may say that jobs are their priority, but the stock market responds cheerfully every time mass layoffs are
announced, and sinks gloomily whenever it looks as if workers might get a
raise. Whatever bizarre route we took to get here, an unmistakable message
now emanates from our free markets: good jobs are bad for business, bad for
"the economy" and should be avoided at all cost. Although this equation has
undeniably reaped record profits in the short term, it may well prove to be a
strategic miscalculation on the part of our captains of industry. By discarding their self-identification as job creators, companies leave themselves open
to a kind of backlash that can come only from a population that knows that
the smooth sailing of the economy is of little demonstrable benefit to them.
According to the 1997 report of the United Nations Conference on Trade
and Development (UNCTAD), "Rising inequalities pose a serious threat of a
political backlash against globalization, one that is as likely to come from the
North as well as from the South.... The 1920s and 1930s provide a stark, and
disturbing, reminder of just how quickly faith in markets and economic openness can be overwhelmed by political events." With the effects of the Asian
and Russian economic crises in full swing, a UN report on "human development" issued the following year was even more severe: noting the growing
disparities between rich and poor, James Gustave Speth, administrator of the
United Nations Development Program, said, "The numbers are shockingly
high, amid the affluence. Progress must be more evenly distributed."
You hear this kind of talk more and more these days. Ominous warnings
about a simmering antiglobalization backlash cast a shadow over the usual
euphoria of the annual gathering of corporate and political leaders in Davos,
Switzerland. The business press is littered with more uneasy forecasts, such
as the one in Business Week that noted, "The sight of bulging corporate
coffers co-existing with a continuous stagnation in Americans' living standards could become politically untenable." And that's America, which has a
record low unemployment rate. The situation becomes even less comfortable
in Canada, where unemployment is at 8.3 percent, and in European Union
countries that are stuck with an average unemployment rate of 11.5 percent.
At a speech delivered to the Business Council on National Issues, Ted Newall,
chief executive officer of Nova Corp. in Calgary, Alberta, called the fact that
more than 20 percent of Canadians live below the poverty line a "time bomb
that is just waiting to go off." Indeed, a little side industry has developed of
CEOs falling over each other to proclaim themselves ethical clairvoyants:
they write books about the new "stockholder society," publicly berate their
peers at luncheon addresses for their lack of scruples and announce that the
time has come for corporate leaders to address the growing economic disparities. Trouble is, they can't agree on who is going to go first.
The fear that the poor will storm the barricades is as old as the castle
moat, particularly during periods of great economic prosperity accompanied
by inequitable distribution of wealth. Bertrand Russell writes that the Victorian elite in England were so consumed by paranoia that the working class
would revolt against their "appalling poverty" that "at the time of Peterloo
many large country houses kept artillery in readiness, lest they should be
attacked by the mob. My maternal grandfather, who died in 1869, while
wandering in his mind during his last illness, heard a loud noise in the street
and thought it was the revolution breaking out, showing that at least
unconsciously, the thought of revolution had remained with him throughout
long prosperous years."
A friend of mine whose family lives in India says her Punjabi aunt is so
afraid of an insurrection of her own household staff that she keeps the
kitchen knives locked up, leaving the servants to chop vegetables with sharpened sticks. It's not so different from the growing numbers of Americans
moving into gated communities because the suburbs no longer provide adequate protection from the perceived urban threat.
© Naomi Klein and St. Martin's Press/HarperCollins. All rights reserved.
You may purchase the paperback of 'No Logo' from Amazon.com or
Amazon.co.uk.
The above excerpt is part of the 1Lit ezine special issue on globalisation and capitalism. Click here to go to 1Lit.com
|